HOPCo Partners With Luna To Enable In-Home, In-Person Outpatient Physical Therapy

Luna, the leading provider of in-home, in-person physical therapy, today announced a partnership with Healthcare Outcome Performance Company (HOPCo), the national leader in musculoskeletal (MSK) practice and clinical outcomes management solutions and the country's largest orthopedic value-based care organization. The combined platform will be known as HOPCo at Home and will roll out into markets across the country in the coming months.

This is the first time that a national orthopedic platform has partnered with a national physical therapy platform to provide an integrated solution for patients that focuses on care quality, convenience, and delivery to the home. 

Through this partnership, Luna will help deliver in-home, in-person outpatient physical therapy to patients across HOPCo’s national network of musculoskeletal physician practices and value-based care networks. Luna’s technology will also be integrated into HOPCo’s recently acquired musculoskeletal tech platform, MSK.ai. Additionally, HOPCo’s evidence-based clinical protocols will be integrated into Luna’s platform. 

Unlike remote or virtual care, Luna’s licensed physical therapists provide 1:1 hands-on care from the convenience of the patient’s home. The service is covered by most major insurances with the same co-pay cost as facility-based care.

Luna offers 1:1 personalized physical therapy at home, covered by insurance. Luna’s licensed therapists are available for appointments across 50 metropolitan markets seven days a week, between 6:30 am - 8:30 pm. Patients request a Luna therapist online or via phone and usually have their first at-home physical therapy appointment within 48 hours of signing up. Luna therapists spend up to 4x more time with each patient than they would in a traditional clinic. Patients typically receive a full 45-55 minute appointment that is 100% focused on the patient and their care plan. This personalized experience makes it easier for patients to participate in their treatment and feel well, faster.

“Allowing patients to choose from facility-based care and in-home care is a key priority for HOPCo and our partners, as it should be for all healthcare leaders,” said Dr. Wael Barsoum, President and Chief Transformation Officer at HOPCo. “Leveraging HOPCo’s existing data and technologies, combined with Luna’s platform, will enable HOPCo’s partner practices and high-value networks to seamlessly embed physical therapy services for maximum patient benefit. This will increase access to care and enhance the patient experience in a cost-effective manner.”

HOPCo is the recognized leader in comprehensive musculoskeletal care delivery, treating hundreds of thousands of patients annually across 50+ health systems and hospital partners and 40+ MSK value-based care programs across the country. “Our partnership with HOPCo demonstrates how orthopedic value-based care organizations can easily and cost-effectively integrate their offering into our platform,” said Palak Shah, co-founder and head of clinical operations at Luna. “Together with HOPCo, we will further innovate how MSK care is delivered at scale by creating an integrated solution for patients that focuses on greater access to high quality and convenient care, delivered to the home.” 

Based on specialty, geography, schedule, and other factors, Luna will match patients with local therapists at the time and location of their choosing. For consistency of care, the same therapist will treat patients for the entirety of the treatment plan. Additionally, patients and therapists will be able to communicate with each other and discuss care needs between visits using the Luna platform and MSK.ai.

By partnering with Luna, health systems and provider groups are transforming their health care by extending care into the home. In doing so they are improving outcomes, reducing referral leakage, expanding patient access and geographic coverage, and enhancing patient satisfaction.  

The partnership with HOPCo follows previously announced collaborations from Luna, including AARP, Providence, Emory Health, Intermountain Healthcare and UCLA Health.

HOPCo’s partnership with Luna is the newest addition to HOPCo's growing national MSK market transformation platform. In the last 12 months, HOPCo has entered into multiple practice partnerships in Pennsylvania, New Jersey, Florida, Wisconsin, and Nevada, and additional partnerships in Michigan and Arizona. Additionally, HOPCo has partnered with health systems and physician practices in more than 30 states and continues to partner with payors across the US in advanced value-based care programs.  

Luna currently operates across 48 markets in 27 states and has treated 35,000+ patients in their homes. In 2022, Luna became the fastest growing physical therapy clinic nationally with a 6,183 percent growth in visits during the four consecutive years since it was founded in 2018. This is higher than any reported growth during the same time frame from any physical therapy clinic group. Luna has maintained its approach to high-quality care during this record period of growth with a three year running world-class NPS rating, specifically 87 in 2022.

According to a recent McKinsey report, up to $265 billion worth of care services, representing up to 25 percent of the total cost of care, is expected to shift to the home by 2025.