How to Eliminate Debt: Tips for Therapists from Our Debt Webinar

As clinicians, we step into our careers with aspirations to heal and the promise of making a tangible difference in our patients' lives, not to feel the weight of staggering debt on our shoulders. 

In a recent study, we found more than 40% of physical therapists have over $100,000 in education debt. This is why we are sharing a few strategies from our debt webinar with Anthony Maritato, so you have the tools you need to reach financial freedom at any point in your physical therapy career. Let’s start by getting to know our speaker...

Introducing Anthony Maritato 

“Today is your opportunity to build the tomorrow you want.” – Anthony Maritato

Hosting our webinar is Anthony (Tony) Maritato: licensed physical therapist, entrepreneur, and business coach. He started his journey driven by the passion for creating value and sharing his wealth of knowledge to make a difference.

Join us as we dive into his expertise and how to use your clinical skills to passively earn income, with what you already do daily.

Your Everyday Value as a Content Creator

So you want to be a content creator? Or maybe you don’t, but the truth is: you already are. 

Every evaluation, treatment note, or prescribed home exercise program is an asset you create and could in some way contribute to generating passive income and digging yourself out of debt. The great thing about having a stream of passive income is that it helps soften the blow any time reimbursement rates drop.

Passive Income for Financial Freedom

The beauty of passive income is its ability to provide financial stability and freedom by supplementing your income, without the long, labor-intensive hours of a typical work week. It might sound too good to be true, but in reality, it's a highly accessible goal for PTs. With more creative ways to share what you do every day — helping patients — you can exponentially increase your earning potential and do more with less.

Anthony shared 3 proven monetization strategies:

1. YouTube Video Content: Leverage your everyday expertise to create engaging YouTube videos on exercises, injury prevention, and recovery processes. Tony's experience demonstrates that fancy equipment is unnecessary; simple 30-second videos can lead to significant profits through AdSense and sponsorships. This approach transforms daily patient interactions into a valuable and income-generating content stream.
2. Digital Courses: Extend your professional knowledge beyond the clinic by developing digital courses for a wider audience, including clinicians and caregivers. Tony suggests ensuring your course provides substantial value, aiming to solve problems worth ten times the course fee. This strategy not only disseminates your expertise but also boosts your income potential.
3. Amazon Influencing: Take advantage of Amazon's influencer platform to produce videos about the everyday physical therapy products you use. According to Tony, creating short product review videos linked to purchases can earn commissions. This method not only establishes your authority but also offers a passive income stream by recommending products that aid in therapy and care.

For Everyone That Isn’t an Influencer… There’s Luna!

The big goal here is to ease your debt burden and protect your passion for physical therapy.

Luna's innovative approach provides physical therapists with a lucrative and flexible way to supplement their income, showcasing a multitude of benefits over traditional clinic-based roles. Here’s an elaboration on why Luna stands out as one of the best options for PTs seeking to earn extra money:

1. Higher Earning Potential: Luna offers PTs the ability to earn significantly more per hour compared to traditional clinics. This higher earning potential is not capped, meaning PTs have the opportunity to increase their income based on the amount of work they choose to take on.
2. Tax Advantages: As independent contractors, PTs with Luna benefit from various tax advantages, allowing them to deduct certain expenses and ultimately reducing their taxable income. This setup can lead to an increase in take-home pay, making financial goals more achievable.
3. Expanded Access and Patient Reach: Luna's model significantly widens a PT's potential client base by making physical therapy services accessible to patients beyond traditional settings. This expanded access not only opens up new revenue streams but also increases the volume of patients PTs can serve. More patients mean more income opportunities, directly contributing to a PT’s ability to generate additional revenue.
4. Reduced Overhead and No Startup Costs: Unlike starting a private practice, working with Luna requires no upfront investment or overhead costs. PTs can work independently without worrying about the financial and administrative burdens associated with running a business, such as rent, utilities, or clinic management.
5. Flexibility and Independence: Luna PTs have the freedom to design their schedules. This flexibility is pivotal, as it grants PTs the autonomy to work additional hours or take on more patients according to their financial goals. By leveraging this flexibility, PTs can strategically increase their earnings, making it a practical approach to accelerating debt reduction. 
6. Support and Technology: Luna provides PTs with advanced technology and support, significantly reducing the time spent on administrative tasks. This efficiency boost means PTs can see more patients or spend less time on paperwork, directly translating to higher earnings potential.

Luna not only offers a financially rewarding opportunity but also a chance to be at the forefront of a healthcare revolution, transforming the way physical therapy is delivered and experienced. With Luna, PTs can achieve their financial goals, enjoy professional autonomy, and contribute to meaningful change in the healthcare industry.

Learn more about becoming an at-home physical therapist with Luna.